For my final project at Jean School, I developed a collection titled Preppy in Punk. For this graduation project, the student is asked to create a collection - from concept to tech pack - for a brand selected by the student. The student is free to design the collection as they wish, maintaining the brand DNA and values, and taking current trends into consideration.

I chose to design a collaboration collection for Dr. Martens & Lazy Oaf, as they are both iconic British brands and have collaborated within footwear in the past. The collection, titled preppy in punk, investigates the different subcultures that are prevalent amongst British youth. It reflects on the position of social media in youth lifestyle, and overall aims to relieve the viewer of online pressure to conform to a certain look by bridging the gap between two opposites.

With this collection, I graduated from Jean School with a 9,0 average.

preppy in punk

2021

The collection

The tech packs for this collection can be found here and here.

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